The university textbook "Political Communication" by Prof. Dr. Zoran Tomić, the rector of the University of Mostar, has been translated into Slovak. The textbook was translated in collaboration with Prof. Dr. Peter Smeriga, and published by the Faculty of Political Sciences and International Relations of Matej Bel University in Banska Bystrica. It was ceremoniously promoted under the title "Political Communication".

The book, spanning 822 pages, covers essential topics of political communication found in global textbooks, as well as numerous practical political subjects. It quickly became a part of university literature and has gained a strong position within the academic community. The promotion took place at the City Hall of Banska Bystrica in the ceremonial hall Cikker, where it was presented by Prof. Dr. Branislav Kováčik, Dean of the Faculty of Political Sciences and International Relations of Matej Bel University, Prof. Dr. Ján Koper, Head of the Political Science Department of the faculty, and the authors.

Prof. Dr. Branislav Kováčik expressed great satisfaction with the collaboration between Matej Bel University and the University of Mostar in publishing this book. He emphasized its uniqueness in Slovakia and beyond, as it bridges academic research with practical experiences, making it valuable both in academic and professional settings.

The textbook is divided into fifteen parts, covering various aspects of political communication, including theory, symbols, leadership, branding, populism, media, election campaigns, presidential communication, international political communication, and political relations with the public, concluding with a glossary of terms.

Prof. Dr. Ján Koper praised the initiative and expressed gratitude to the authors for their contributions. He highlighted the importance of the book in the field of political marketing and communication, stating that it enriches the academic landscape and provides valuable insights for students and practitioners.

The textbook "Political Communication" is noted for its high-quality didactic content, resulting from extensive research and professional expertise. Prof. Dr. Peter Smeriga emphasized its relevance in Slovakia and the Czech Republic, especially in understanding the foundations of political communication processes.

In conclusion, Prof. Dr. Zoran Tomić, the rector of the University of Mostar, expressed his happiness for the promotion of the textbook in Banska Bystrica. He reflected on his long-standing engagement with the field of political communication and underscored the importance of adapting to the changing societal dynamics and communication channels. He believed that the book could significantly contribute to enhancing political culture in Slovakia and empower political actors to better serve their constituents.

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