The Tourist Board of the Posavina Canton (PŽ) in Odžak hosted the USAID Sustainable Tourism Development Project in Bosnia and Herzegovina called "Tourism," which introduced an innovative tourism model named "Hub and Spokes."

Representatives from the tourism sector of municipalities Odžak and Domaljevac Šamac, the city of Orašje, and the county administration gathered for the event. Ivo Filipović, the director of the Tourist Board of the Posavina Canton, expressed the expectation that this new tourism model would thrive in the region of the Canton, as stated by the Posavina Canton Government.

The "Hub and Spokes" model has already been introduced at various locations in Bosnia and Herzegovina. Its aim is to enhance the tourism potential and marketing of the Posavina region. By developing and implementing this model, they intend to strengthen and expand the positive effects of tourism in the county, ensuring that tourism potential yields specific benefits.

During the meeting, participants presented offerings from their respective areas and explored possibilities for creating tourism packages through the innovative model. This includes, among other things, promotion via digital and social media channels, collaboration with international tourism organizations, and numerous other opportunities.

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